Avid Everywhere

It all starts with Avid MediaCentral—a common services platform providing the underlying media services, connectivity, and orchestration capabilities to support the entire media value chain. The platform facilitates an open and extensible environment that integrates technology from Avid and other providers. Content creators and distributors can produce, manage, deliver, and monetize media that adheres to a common set of standards—regardless of the vendor and tools they choose to use at each step of the way.

Across the Avid MediaCentral Platform and all of our solution suites, Avid gives you complete flexibility over how, when, and where you deploy and use our tools. We will never force you into a model that doesn’t work for you.

To gain entry to the Avid MediaCentral Platform, MediaCentral | UX (formerly Interplay Central) delivers a unified experience across web, mobile, and desktop platforms. This cloud-enabled, web-based front end allows anyone participating in the media value chain to access the right content, workflows, and applications—everywhere at any time.

The Avid Artist Suite is a new grouping of solutions that encompasses all of Avid’s creative tools for audio, video, live sound, and graphics production. From industry-leading Pro Tools digital audio workstations and Media Composer video editing, to award-winning control surfaces, live sound systems, music notation software, and on-air graphics systems, these tools enable you to maximize your creativity and deliver content faster than ever before. In addition, you can choose to work on premises or through the cloud with some solutions now—with more to come—and get all of the same media access, regardless of your location.

The Avid Media Suite is a new grouping of solutions that helps you manage, protect, distribute, and monetize your media, including iNEWS newsroom management, Interplay asset management systems, Media | Distribute multiplatform distribution, and a host of other media modules and services.

Robust metadata tagging and management are critical to realizing full asset potential across the value chain. That’s why, in close collaboration with the community, Avid intends to lead the creation of a new industry-standard metadata tracking system. Metadata will be generated algorithmically and provide a significantly greater level of detail, making it possible to take a flexible and adaptable view of assets at any stage of the lifecycle.

The Avid Storage Suite is a new grouping of solutions for ingesting, storing, and playing out media, including ISIS online and nearline shared storage, the AirSpeed 5000 ingest/playout server, and FastBreak broadcast automation. Storage Suite solutions integrate seamlessly with Avid and third-party solutions from our community of over 600 technology partners, making it easier than ever to store, retrieve, repurpose, and optimize media.

Content creators frequently need to share assets during the creation, production, or monetization process. That’s why Avid is introducing public and private marketplaces to provide an easy, secure way to share files outside of an organization, and even with the general public. Those who previously lacked access to new markets will have exposure to a powerful buyer market. And enterprises will have a secure, private, protected environment to connect globally—all empowered by the Avid MediaCentral Platform, with full access to control, encryption, security, and authentication tools.

We’re starting with a new audio marketplace for Pro Tools,which will enable sound creators and musicians to monetize, share, and promote content with a broad community of other professionals.

Today’s media organizations and media professionals are under intense strategic pressure to connect and automate their business processes and workflows—from content creation to monetization and analytics. Yet, current technology solutions remain highly siloed, and vendor strategies are disconnected from the industry’s most urgent strategic requirements.

The Avid Everywhere vision provides an environment where workflows are integrated, processes are streamlined, and professionals can easily collaborate everywhere. Avid Everywhere makes it possible for media organizations to align their creative and business teams to act as one, and produce, manage, deliver, and monetize media more efficiently and powerfully than ever.

To succeed in today’s industry, media organizations and professionals need the flexibility to choose how, where, and when to deploy solutions. The Avid Everywhere strategic vision enables you to choose how you acquire your tools, with a range of flexible options, such as our Media Composer subscriptions, floating licensing, and perpetual license offerings. We also provide you with total choice over how you access and use your tools to best suit your needs—whether on premises, in the cloud, or using a hybrid of both.

Across the media industry, unrelenting pressure for operational efficiency is affecting everyone. At a time when high-quality content is in higher demand than ever, investment priorities are moving away from creative solutions and towards solving the challenge of monetizing, protecting, repurposing, and optimizing content more efficiently.

Additionally, organizations are facing increasing complexity in the creation, protection, and distribution of high-quality, branded media assets—and are looking for efficient, innovative ways to solve these issues.

The Avid Everywhere vision enhances efficiency with Avid MediaCentral—an open, extensible platform that provides powerful process automation, easy access to all media assets and metadata, and proven performance in a multi-vendor environment. Avid Everywhere enables efficient, resource-saving workflows that interlink every contributor, facility, geographic location, and application, enabling all to work fluidly with all assets and associated metadata.

Just as consumers are no longer constrained by how and when they consume content, media professionals are no longer limited to working within the walls of their facility. Constant and real-time connectivity now allow for distributed and complex workflow environments to be available everywhere. Media professionals should have the tools that enable them to create, share, protect, optimize, and distribute content collaboratively, regardless of location.

The Avid Everywhere vision empowers all contributors across the production and editorial ecosystem to easily collaborate in parallel using common workflows and shared media assets, as proven with Interplay | Production, Media Composer | Cloud (formerly Interplay Sphere), and ISIS shared storage. By leveraging powerful collaboration tools—at the facility or on the go—teams can complete projects faster and more efficiently.

Although the media value chain is changing, one thing remains clear—content is still king. High-quality media—with a great image and audio experience—is the strongest driver of audience engagement. To motivate increasingly sophisticated consumers to act, studios, channel programmers, and broadcasters need to produce high-quality, inspiring content.

The industry’s top creative professionals use Avid solutions—including Media Composer, Pro Tools, and more—to create the most watched, most listened to, and most loved movies, TV shows, music, and live performances. The Avid Everywhere vision makes these industry-leading creative tools even more powerful by introducing cloud-based collaboration, flexible licensing, and online marketplaces that enable professionals to connect with the broader media community.

Today’s consumers are more sophisticated than ever and have the power to consume content anywhere, anytime, through many devices and formats. This consumerization has increased the cost and complexity of monetizing assets, as multiple formats, distribution channels, and devices have proliferated.

The Avid Everywhere vision makes it possible to quickly create, distribute, and monetize content—all using an efficient, integrated workflow. With workflows that include Media | Distribute (formerly Interplay Pulse), you can automate and streamline publication to the web, mobile devices, and social channels, making multiplatform distribution faster and more intuitive.

The intense changes to the value chain require media organizations and professionals to maximize the value of every media asset quickly and efficiently. It’s necessary to rapidly create, access, distribute, and monetize content at lower cost. Media assets must therefore be protected, immediately available when needed, and easily and efficiently repurposed.

The Avid Everywhere vision provides a common foundation—based on the Avid MediaCentral Platform—that enables organizations to:

• Streamline media lifecycle management from acquisition to delivery
• Derive more revenue from owned or licensed assets
• Reduce time to market and increase audience share
• Rapidly respond to competitive threats and new opportunities
• Grow top line revenues, market share, and brand

To credibly solve current and future challenges and stay on the forefront of industry innovation, media organizations need a technology partner who offers deep industry expertise, a proven and trusted history of solving the industry’s most complex problems, and a long-term history of investing in the industry.

With over 25 years of experience working with the most successful media organizations and creative professionals in the world, Avid has a unique perspective for what the industry requires. Our Avid Everywhere strategic vision builds upon that singular legacy to provide a comprehensive ecosystem that enables creative professionals and media organizations to connect with their audiences in more powerful, efficient, collaborative, and profitable ways.