Leverage Social Media to Improve Ratings

Over 170 million US adults have active social accounts—and they spend up to 30% of their online time using social networks. How can your organization leverage social media to improve ratings?

Hear a panel of news industry leaders from WorldNow, Capitol Broadcasting, Scripps, and Avid discuss how news broadcasters can create a winning social media strategy.

• Find out how to engage with audiences and drive them to your broadcasts
• Learn to leverage technology to meet social media content demands
• Discover how to stand out on Facebook and Twitter
• Understand social media best practices

Watch the webinar now and see how to boost your ratings using an effective social media strategy.

Featured speakers:

• 

  George Winslow

  Contributing Editor

  Broadcasting & Cable

• 

  Melissa Hatter

  EVP, Client Services and Strategic Acct. Management

  WorldNow

• 

  Jessica Rappaport

  VP of Marketing, TV Group

  Scripps

• 

  Shelly Leslie

  Creative Director, WRAL-TV

  Capital Broadcasting

• 

  Sean Thorp

  Sr. Product Manager

  Avid Newsroom