Optional: Feel free to use a download manager such as this one in order to manage the large file size
Once the download is completed, unzip the installation files into a folder, launch AvidStudio_Part-1-of-2.exe which will extract all installation files and automatically launch the installation interface. Follow the instructions.
At one point during the installation process you will be prompted to enter your unique Avid Studio serial number which was provided to you in the Intel Ivy Bridge APPack documentation