Avid is No Laughing Matter at 30 RockAvid is No Laughing Matter at 30 RockThough 30 Rock incubates some of the most wry, sophisticated humor on the air today, relying on a complete integration of Avid video, audio, and shared-storage solutions is no laughing matter for the show's creative team. It's all they can do to keep the jokes and stories coming with a straight face.