News Production

News happens fast, and today’s audiences expect coverage to be instantaneous. To be successful, news organizations and broadcasters need media solutions that enable their journalists to deliver breaking stories quickly and efficiently, from wherever they happen. Avid news solutions are trusted worldwide by top news organizations, and have been proven in the toughest and most demanding news environments.

Designed for high-pressure broadcast news editing, Media Composer | Software with the Media Composer | NewsCutter Option provides all the tools journalists need to produce news—in the field or in the newsroom. Tight integration with iNEWS and ENPS, newsroom automation, on-air graphics capabilities, and speedy playout—plus ultra-fast media acquisition and support for open and efficient production workflows—make these solutions the ideal storytelling tools for independent stations and worldwide media organizations alike.

Today’s audiences demand high production value, but even though projects are growing more complex, budgets are getting smaller. News organizations and broadcasters need powerful, cost-effective creative tools with streamlined workflows so they can efficiently deliver higher-quality video on time and on budget. The Avid Artist Suite includes the most proven and trusted creative tools in the industry, enabling news organizations and broadcasters to create high-impact content that cuts through the static.

Create compelling, professional-quality stories

Media Composer | Software is the industry’s most widely used professional video editing system, delivering everything you need to create without bounds. Equipped to handle today’s influx of file-based media and greater project complexity, Media Composer | Software delivers accelerated high-res-to-HD workflows, real-time collaboration, and automated media management—so you can focus on telling a great story and deliver news packages with amazing production value quickly.

Create stunning on-air graphics with speed and ease

The Avid Motion Graphics (AMG) on-air graphics system delivers virtually unlimited creative possibilities. Advanced design tools, powerful real-time production capabilities, and sophisticated news workflow integration give you the power to create compelling imagery—with speed and ease you have to see to believe.

• Leverage the talent of your graphic designers in the newsroom with a templated workflow
• Link directly to your iNEWS or ENPS rundown to adjust graphics on-the-fly and control graphics playout
• Automate playout of AMG news graphics during a newscast with iNEWS | Command
• Simplify your graphics production workflow by integrating AMG products with industry-standard tools, such as Photoshop and 3D Studio Max
• Save graphics in custom resolutions and publish to multiplatform destinations
• Expand your system with configuration options that scale for all sizes of on-air graphics operations

Collaboration is the cornerstone of successful news reporting. In order to accelerate the story creation process, news professionals need workflows that enable them to connect with team members across multiple rooms, facilities, and time zones. And reporters in the field need to stay connected and productive using the same tools they rely on at the station.

Our new cloud-enabled video production and storage solutions centered on Interplay | Production and ISIS workflows enable journalists, videographers, producers, and editors to upload, access, edit, share, log, track, and sync media and projects in real time—anywhere in the world. When you combine these solutions with Media Composer | Cloud (formerly Interplay Sphere), you can take your newsroom everywhere.

Production requirements can be hard to anticipate—they can change rapidly, often in the middle of a big event. It’s crucial for news organizations and broadcasters to have solutions that are easily scalable, so they can adapt quickly to changing demands to produce high-quality, timely news stories.

Avid is the only technology provider that offers news organizations and broadcasters the choice of subscription, floating, or perpetual software licenses. With the new Media Composer | Software subscription and floating license offerings you can now scale your workgroup as needed—even at a moment’s notice. Add additional Media Composer seats on a month-to-month basis when big stories and events demand extra editors. And because Media Composer editors can collaborate both locally and remotely, you can extend your news production beyond the walls of your facility.

News production has changed dramatically in the last several years, creating new challenges for broadcasters. Today, news happens everywhere, and your team needs to be there. And in the fiercely competitive 24-hour news cycle, it’s critical to be the first to go live on-air with breaking stories.

From journalist editing tools to playout control and multi-channel distribution, iNEWS is the dynamic center of news content creation and distribution. Create and deliver breaking news, unify your entire newsroom operation, and capture audiences across a broad spectrum of TV, web, mobile, and social media channels.

In recent years, the complexity, size, and resolution of projects have skyrocketed, making managing and archiving content a key challenge for news organizations and broadcasters. To meet this challenge, you need advanced media management systems that enable you to store, access, and share content quickly and efficiently.

Interplay | Production manages and coordinates content creation, automates workflows, and empowers all contributors across the production and editorial ecosystem to easily work in parallel and complete projects faster. Running on the Avid MediaCentral Platform, Interplay | Production—in conjunction with MediaCentral | UX (formerly Interplay Central)—enables all contributors to access and edit stories and media using a desktop computer, laptop, or mobile device. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background, while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review, and annotate media—without wasting time looking for the right clip.

In order to manage an exponentially increasing amount of media assets and maximize the value of every asset, broadcast organizations need to leverage cutting-edge media management solutions. Interplay | MAM (media asset management) provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data.

• Streamline media lifecycle management from acquisition to delivery
• Derive more revenue from owned or licensed assets
• Reduce time to market and increase audience share
• Rapidly respond to competitive threats and new opportunities
• Grow top line revenues, market share, and brand

Designed to grow and adapt with you, Interplay | MAM provides a highly scalable and flexible configuration capable of handling any specific requirements, changes, or additions you need. Unique time-based metadata tracks enable you to instantly locate the right video, audio, still image, graphics, and documents. Automated through a graphical interface, workflows combine with Web Services APIs and an SOA structure to integrate any server, storage, editing, graphics, or traffic system.

Production is growing increasingly global, with volumes of media stored locally and remotely across multiple facilities. You need a fast and easy way to search through your organization’s entire media asset library to find the best content.

News organizations often have bureaus around the world, and Media | Index enables journalists to tap into their colleagues’ resources quickly and easily. Media | Index is a media search module that unifies your company’s entire global media asset library, seamlessly integrating with local and remote Interplay | Production systems, so you can find, preview, and move files fast—no matter where the assets are stored—instead of logging into and searching through individual databases one at a time.

Audiences are consuming news on a wider variety of screens and devices than ever before, so it’s important for news organizations and broadcasters to leverage technology to distribute finished content to multiple platforms quickly and efficiently. With Media | Distribute (formerly Interplay Pulse), you can automate and streamline publication to the web, mobile devices, and social channels, making multiplatform distribution faster and more intuitive than ever.

Transcoding media is a time-consuming, costly process. You need an ingest solution that minimizes the time between camera shoot and editing.

Media | Director works with Interplay | Production to orchestrate the entire process of ingesting media into production and nearline storage, enabling you to start editing without waiting for transcodes to complete. This powerful media ingest module in the Media Suite works with all AMA (Avid Media Access) supported file-based media formats when connected to ISIS or third-party storage. Ideal for broadcast news and other productions that command high volumes of footage, Media | Director eliminates manual prep work, enabling you to accelerate project turnaround time, lower production costs, and streamline your workflow.

ISIS shared storage systems provide unparalleled flexibility to handle today’s massive increase in digital assets. Using Interplay | Production along with ISIS, you can connect journalists in distributed and complex workflow environments using a single integrated platform, and allow everyone to access and share content simultaneously—including sister stations and affiliate news bureaus around the world.

ISIS shared storage systems provide powerful performance and scalability to handle whatever project comes your way. With its efficient, linear bandwidth scaling, ISIS makes it easy to expand the system, while sustaining real-time performance. ISIS enables you to scale your workgroup, bandwidth, and capacity up or down to accommodate project changes, quickly and easily. You can even scale workspaces while contributors continue working—no need to take the system offline.

Building on a legacy of innovative workflow-enabling servers, AirSpeed 5000 adds cost-efficient play-to-air capability, slow motion playback, and support for third-party editing systems. Peerless Avid workflow integration, open design, and codec agility provide the incredible ease, speed, and flexibility essential for long-term broadcast success.

Whether you’re on a Mac or Windows workstation in the newsroom, a laptop in the field, or an iPad waiting for your flight, you can get full access to your news stories and media everywhere you go.

MediaCentral | UX (formerly Interplay Central) is a cloud-enabled front-end interface for the Avid MediaCentral Platform, designed for use on web and mobile platforms, that provides a unified experience, enabling you to work however, wherever, and whenever you want.

MediaCentral | UX currently works with Interplay | Production and iNEWS, with support for third-party expansion coming soon, enabling journalists, videographers, producers, editors, assistants, loggers, and other team members to contribute to the creative process—without having to be in the facility. Create, browse, edit, and share scripts and sequences—with rich metadata—in real time. You can also browse rundowns, search for and play back clips, log sequences, drop markers, make notes, monitor and mix audio, record temp voiceovers, send messages to other team members, and more. Used in conjunction with Media Composer | Cloud (formerly Interplay Sphere), you can collaborate and edit projects everywhere. And by leveraging Media | Distribute (formerly Interplay Pulse), you can publish stories to multiple platforms.

In today’s continually evolving media landscape, production needs are constantly changing. In order to be successful, news organizations and broadcasters need the ability to customize workflows in order to handle a diverse range of project requirements.

The MediaCentral Connectivity Toolkit helps you customize workflows by adding the tools and services you need to the MediaCentral Platform. We currently have APIs and SDKs available for Interplay | Production, iNEWS, and Interplay | MAM, enabling our third-party partners to integrate their tools and services into these product workflows. And we’ll continue to expand the platform to include more third-party technology partners to provide a wealth of product and service choices that all work and communicate with each other seamlessly.