Competition in the music and audio industry has never been more fierce—or opportunistic. Whether you’re an artist, musician, producer, engineer, sound designer, editor, or remixer, you need to create compelling songs and audio content—and have a great vehicle to promote yourself—to stand apart from the crowd. But as creation and post-production processes continue to become more decentralized and fragmented, there’s also a greater dependency on efficient collaboration.
Our Avid Everywhere vision for independent audio pros, music studios, and audio post facilities addresses these issues. To give you an idea of where we’re heading, we’d like to give you a sneak peek at three things we’re working on:
Independent artists and musicians often create their best work when they collaborate. For studio- and facility-based music and audio pros, collaboration is a must as the creative process becomes less centralized and projects move across multiple rooms, studios, and time zones. Of course, this poses a challenge when long distances separate you from other collaborators.
To connect you with talent and help you collaborate easier than ever before, we’re developing new cloud-based collaboration tools for Pro Tools. This will enable you and other Pro Tools users to work together on the same music session or soundtrack—in real time or offline—no matter where you all are across the world.
With built-in “community” features, you can create groups of collaborators, see who’s online and available, and send invites for one or more people to contribute to a session. Or expand your talent pool by finding other collaborators through a Pro Tools directory.
With track-based collaboration, you’ll be able to:
There are times when you may need to revisit past projects to create a remix, repurpose session stems, or even remaster a song. To ensure that you maintain access to all parts of your project, we’re working on a new audio archival service that will enable you to store content and track it using encapsulated metadata. This technology is being designed so that assets can be accessed and played further down the line, even if technologies change or are unavailable—no matter how far out in the future you resurrect them.
You’ll be able to archive a simple stereo mix, the full session, individual stems, or even flatten all tracks so that the original plug-ins used to create them aren’t required.
In addition, we’re developing a new cloud storage service that will enable you to house archived sessions and files, plus all of the sessions, stems, and stereo mixes you make available to sell in the marketplace, making your files easily accessible from everywhere.
Content creators today face many challenges, from having the right tools and resources you need to create and deliver high-quality, compelling content, to getting the exposure you need to promote and sell your work. To help audio professionals and aspiring pros market their talent and help content creators address their music and sound needs, we’re planning to introduce a new marketplace—an interactive, online audio community that facilitates connections, creation, and commerce.
In our new marketplace, you’ll be able to…
Unlike social music sites that simply allow you to share and promote your music, Avid’s marketplace is designed to help you forge more meaningful connections with the entire pro audio community, enabling you to connect with media professionals and other creators to share, collaborate, enhance, promote, and sell your work—publicly or privately. The marketplace will provide you with more career independence, putting power in your hands to make connections that were previously only available to those “on the inside” to grow your business.
Today’s consumers are dictating how, when, and where they want to enjoy media. But as more studios and facilities face an overwhelming increase in digital media assets—and an increasing reliance on collaboration across a greater number of contributors on any given project—trying to document, manage, protect, and track assets is becoming more challenging. That’s why metadata management is critical.
With reliable, comprehensive metadata, media creators and distributors can keep track of everyone who creatively contributes to a piece of content, making it easy to document who did what, when, and where. It also makes it easier to manage and control versioning and ensure that accurate credit and compensation are given. And it provides a means for consumers to find content and learn more about it. Unfortunately, there is no standard when it comes to metadata in media production—Avid wants to change that.
As a first step towards realizing this vision, we’re working on integrating a new open, universal metadata schema into Pro Tools that enables you to track every asset and project created in the industry-standard DAW. Our metadata schema embraces industry standards and is extendible, ensuring that nothing gets lost in transition or translation.
With our open, universal metadata schema, you can…
By integrating a universal metadata schema directly into the DAW most widely used across music, film, and television production, any asset can be easily tracked across the entire production and media value chain—throughout its lifecycle—using a common set of standardized definitions accepted throughout the media industry.
Discover our current music, audio, and live sound products—visit the Pro Audio Solutions page.