Recently we met at Warner Bros. Studios to share our thoughts, but more importantly, to hear what's on the minds of editors like you. Why did we do this? Because it's get-togethers like this one that provide our customers with an opportunity to inform and inspire the new features and workflows that go into every new release of Media Composer.
Take a look at what the editing community and Avid Senior Management had to say about our commitment to professional editors and the art of storytelling. And check out a great article about the event on Creative Cow.
See what happened
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Hear what people were saying
“I've been working on Final Cut Pro for about six years now professionally and recently it's been an interesting transition in my life. I felt kind of abandoned, and I came here tonight to learn a little bit more about Avid. It was good to see that someone cared.”
—Brian Gordon, Senior Editor–Herbalife Int'l
“The most significant innovation over the last two years is AMA (Avid Media Access). It came from a customer suggestion that Media Composer be able to link to media natively. There's also better interoperability between Media Composer and ProTools 9, between picture and sound. We're bringing more audio innovation inside Media Composer because people are asking for it.”
—Paul Foeckler, Avid Vice President, Creative Professionals
“I thought that FCP was taking over the market, but being involved with FCP for the last three years, I've noticed that Apple doesn't listen to editors and Avid does.”
—Eric Harnden, Student Editor
“The new Avid philosophy is to embrace all users with open arms and give them what they are asking for.”
—Howard Brock, Former President of Runway Inc.
“I believe them when they say they're loyal to the professional editors' community. It shows up in the product. The technology development with version 5.0 was groundbreaking, the most technologically advanced development I've seen. They knocked it out of the park.”
—Paul Petschek, Editor
“We're here because you're our lifeblood. We're here to talk and listen, but mainly to listen.”
—Gary Greenfield, Avid CEO, President
“As a student who is just trying to learn, and is on a budget, it's really extremely helpful that it [Media Composer] is affordable for us now.”
—Daysha Broadway, Student/Freelance Editor
“You are our business. You are us. We're listening and we'll continue to act on what you tell us.”
—Kirk Arnold, Avid EVP/COO
“As long as what I've heard is now starting to be fulfilled—now we're talking about a company who's actually being honest.”
—Rob Ashe, Editor–Conan
“What was established tonight is, Avid is kind of the pioneer in listening to the people and carving out a new path.”
—Ryan Dornbusch, Writer/Producer–ABC Family
“Coming back to Avid for me was like coming home.”
—Jonathon Alberts, Independent Editor
